What is Digital Architecture anyway?

Best way to secure funding for your project is to put the word Digital somewhere into the name of it.

Those were the words I heard from a IT executive pretty much summarising the way IT industry reacts to Digital today. We work in digital transformation projects which would be just called transformation projects a few years ago.

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Digital Thinking

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Digital is big. It is not only big in the size of the hype it created but also big in its breadth and impact. It has become the codename for anything mixing the latest in technology with dazzling customer experience. Wikipedia’s definition of digital transformation refers to it as the next chapter in technology literacy where technology amalgamates with creativity and innovation.
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